Alterna is an extraordinary brand that gives extraordinary results and are guaranteed to bring out the best in your hair - instantly after one use!
Alterna has producing high-quality products since 1997 and has acted as a pioneer in luxury hair care. They believe that natural ingredients over clinical ingredients are the best for your hair. The products are Pure, Proven and Professional - clean, tested and professional.
Pure - Alterna products doesn't contain parabens, sulfates and phthalates or any other unnecessary additives.
Proven - with high standards they deliver what they promise. Alterna tests both raw materials and finished products before you get them in your hands.
Professional - the promise of transformations without compromise is not a promise they take on lightly. With the expertise and knowledge of professional stylists they've created luxurious, high quality and working products that meet the standards and requirements of professional salons and customers.
Alterna continues to be one step ahead and develop products that deliver results no one thought possible. Bamboo, Caviar, Hemp, Life Solutions, White Truffle and TEN are names of Alterna series.