Aussie was founded in 1979 by an American man named Tom Redmond. He'd worked in the hair industry for a long time when he traveled to Australia. He there discovered a variety of ingredients such as Balm mint and Jojoba Seed Oil which he thought could be useful in the development of hair care products. Aussie's hair care line is specifically designed to combat dry, worn and flat hair. The products contain Australian exotic fruits, nuts and oils that seem miraculous to repair your hair.
An amusing anecdote is that Aussie doesn't actually sell their products in Australia. Sales down under actually ceased in 1990 when they started to primarily focus on the U.S. and the UK market.

The first product launched by Aussie was 3 Minute Miracle Reconstructor that contains no less than 36 uniquely blended ingredients designed to intensively condition the hair and is said to provide visible results in just 3 minutes. The conditioner also has become their most famous product and is now somewhat of a flagship for the entire brand.

Aussie's never been a brand that spends huge amounts of money on advertising and promotional campaigns, but rather focuses on word-of-mouth, ie. that their products are of such high quality that they rely on buyers being so amazed and satisfied that they would recommend the products to their friends, colleagues, family, etc. They've praised their products by saying that every person who gives the products a try will like to become an ambassador for the whole brand. They're just that good.
Aussie has been nominated and won numerous prestigious awards for their products. Among other reasons, they maintain a high standard of quality while keeping low prices. The year 2012 Aussie was nominated for over 25 awards in England alone. They've also won awards for Best Shampoo and Best Hair Product in Sweden.

They've had huge global success and are one of the top selling brands and most popular hair care series here at NiceBeauty. Here you can find good products at low prices and with 50 % off retail price. And as always you get free shipping if orders exceeds 75€.