For a long time, natural cosmetics were known for their pale colors, its eco-look, the limited product selection and high prices. Finally there is an alternative and it is Benecos! A truly indispensable brand when you first get to know this world becomes addicted. Benecos has a great large and delicious range of natural makeup, where it is clear that the quality has not diminished, despite the low prices of the products, it is pure win win. Benecos is a family business, founded by a German couple in 2008. He has a background in the conventional cosmetics industry and her family has been in the healthcare industry for generations. Benecos' concept: - Organic and 100% natural - Compete with conventional cheap brands - High quality - Low price - Keeping prices down to produce large quantities and opting out of fancy packaging When the brand was introduced, it was a pure strategic approach: Benecos should be able to compete with the conventional low cost brands on both price and efficiency, but Benecos should only be organic and 100% natural. It requires production of very high volumes, which is possible as Benecos is found in between 4000-5000 stores throughout Europe. The quality is fully in keeping with other nature and eco-series, just more efficient and durable. The entire range from Benecos (except lacquers) is certified by German BDIH and is 100% natural. The quality is absolutely paramount and many details are thought of. Benecos is based on ecology, where possible, for example. ingredients such as minerals are not possible to buy organic. 70% of Beneco's range is vegan and it is labeled with the vegan heart on some product. Interest in vegan skin care and beauty products is increasing. More and more people have an attitude towards what is applied to the skin, and it is not just about what is in the product but also about how it is produced. Vegan labeling is a guarantee that the product is free from animal ingredients, in both raw materials and in the finished product.