Björn Axén is a Swedish brand that only uses the best ingredients to create luxurious and sophisticated products. Their core values are humility, knowledge and ambition and with an idea of just selling world class products and services they've achieved great success. Björn Axén is the best of the best and is now considered a Royal Warrant as the brand repeatedly makes Queen Silvia's hair for different occasions. It's to Björn Axén most Swedish celebrities turn when there's a red carpet gala. Björn Axén constantly receive awards and prices for their products and tools. They won the 2014 Swedish Beauty & Cosmetic Awards for the Legacy Strenghtening series.
Björn Axén has a wide range of products and tools related to all aspects of hair. They've got hairdressing salons, Björn Axén and Urban by Björn Axén, in Stockholm and Gothenburg and they've also got hairdressing courses in Stockholm at Björn Axén Academy. They sell tools such as hair straighteners, curling irons and the heating iron Volymaster. The co-operation with OBH Nordica made Björn Axén well-known nationwide in Sweden and they've reached sales beyond the major cities. The launch of Volymaster created a wave of whispers about Björn Axén. A tool that creates long lasting volume in just a few seconds? Yes please, say goodbye to flar hair! In a very short time the heating iron was a huge success.
The range includes, besides tools, shampoo, conditioner, hair masques, sprays, oils and much more. Their products are designed for professional use but they're also used by everyday people who doesn't settle for anything less than pro hair care. The products are invigorating and rejuvenating and are thoroughly tested in order to get the best results with soft and moisturized hair and scalp.
At NiceBeauty you'll find shampoo and conditioner for all hair types and desired hair types. You will also find a selection of styling products like wax, dry shampoo, hair oil, mousse, etc.