Braun has developed a unique technology, IONTEC which distributes heat evenly across the hair and heats only the essential parts. The effects of this technology is that your hair bleaches 70% less thus allowing your hair hair color to last 70% longer than it would if you were to use heat styling tools from other brands. This technology protects the hair against the damaging effects of heat styling whilst providing a great result.
One of the worst enemies for damaged hair is heat and colored hair are more vulnerable to damage caused by heat.Tests have shown that colored hair gets more damaged by heat styling than hair that hasn't been colored. This inspired Braun to develop this unique Color Save-technology. By dividing up the heat in your hair you can get a good results without exposing your hair to excessive heat and unnecessary damage. Tests conducted by independent companies show that with 5 washes with shampoo and 5 styling sessions you'll be able to actually see the difference between Braun heat protective hair straightener and a hair straightener from a different brand.