Diesel is a brand that's founded by Renzo Rosso in Italy. They're best known for their jeans worn by several celebrities and private individuals. Diesel has got over 200 stores worldwide while the headquarters still in northern Italy.
Diesel is mainly aimed at the younger market, and they've long been one of the leading brands in the market for jeans and street style fashion. But their quality and sense of style reaches far over age barriers and is worn by anyone anywhere. Diesel perfume lines are youthful fragrances with tough expressions and cool attitudes that's very popular.