Jimmy Choo is a Malaysian born fashion designer, now based in England. He was born in 1961, in a family who made shoes, which later became his way of life. It is said that Jimmy Choo made his first shoe as 11 years old. In 1983 he completed his education at the London College of Fashion. In 1986 he rented an old hospital building where he was designing his own shoes. Then his designs were quickly recognized, which resulted in him getting an 8-page feature in a Vogue magazine in 1988. Then it took off Jimmy Choo, which was only marked by Princess Diana pr. 1990 became a major consumer of his shoes, and they became known worldwide. In 1969 he founded Jimmy Choo Ltd together with an editor of the British Vouge, Tamara Mellon. In 2001, he sold 50% of his share in the company for 10 million. £, where his work since then, has been specially concentrated on the series called Jimmy Choo Couture.