Lacoste is a french fashion house that was founded by René Lacoste. René Lacoste was a tennis player that at first produced tennis shirts that's now become one of Lacoste's strongest characteristic and signature garment. Today Lacoste designs everything from clothes, shoes, perfume and sun glasses that's represented all over the world. During his tennis career René Lacoste went under the nickname The Alligator and he told a friend to draw an alligator to make a statement as The Alligator. This was the birth for the super famous logo that now is on all clothes and products from Lacoste.