Estée Lauder was an american businesswoman who's one of the two founders of the luxury brand. She founded it together with her husband Joseph Lauder and named it after herself - Estée Lauder Companies. It started with four simple products: Skin Lotion, Cleansing Oil, Creme Pack and Super-Rich All Purpose Creme. Two years later the doors opened to Estée Lauders first department store shop at Saks Fifth Avenue in New York. Since then business has gone on, expanding throughout USA, London, Hong Kong and the rest of the world. Time Magazine listed twenty premier business geniuses of the 1900's where Estée Lauder qualified and was the only woman on the list.