Giorgio Armani arrived in Milan in the mid-1960s. He began working as decorator in a store and was discovered by Nino Cerruti who invited him to come work as a fashion designer. After a few years he decided to create a fashion house in Milan. The first display of brand Giorgio Armani became a super hit and he was considered to have founded a brand new, minimalistic style the world had never seen. Since then he's dressed celebrities, movie stars, created clothes for films and galas such as the Oscars. The perfume lines are part of the Armani lifestyle. They create a package sensation of luxury with delicious scents, hot moments and good qualities. Giorgio Armani is for the man who takes quality seriously and want to feel a luxurious in life.