Goldwell is a one of the leading brands of hair care in Europe, They're part of the Japanese group KAO that established itself as a full-service provider. They work with products and hairdressing interiors making them unique in the hairdressing industry.
Goldwells's story begins in 1948 with the 27-year-old german Hans Erich Dotter who had an idea for a product that keeps your hair in the same shape and condition as when it was styled, over a long period of time. The big breakthrough came in the 1950s when the hair spray Sprühgold in the pink can was launched. There was a time when hairstyles were advanced and difficult to make at home. Many had to go to the hairdresser and pay dearly for their hairstyle and only then get access to Sprühgold. The requests for this magical hair spray that got the hairstyle to hold grew enormously. Goldwell had its international breakthrough in 1976 when they launched the world's first permanent foam which was a huge success for the company, while it shook the hair care market substantially.
Goldwell began to expand in the international market and established several large companies in markets such as Europe, USA, South Africa and Australia.
Goldwell has a training center in Germany, a network that allows them to work more closely with their barbers. This way Goldwell constantly gets updates on local trends and the needs of both hairdressers and customers. They're a brand to reckon with and have products one can trust.
Goldwell products are usually sold exclusively in hairdressing salons but NiceBeauty is an official reseller of their products.
Goldwell has products to suit all hair types in all situations. They've got complete series based on innovative technology and cooperation with the world's best hairdressers to create the highest quality products on the market. They've got a range that extends from products that gives you silky hair, preserves and protects colored hair to products to style, create volume and protect from the sun which usually is hair's number one enemy.
We at NiceBeauty is excited to introduce their products to be able to experience the authentic Goldwell feeling. We always have low prices and special offers with up to 50% discount.
