Max Factor

Max Factor, the beginning of all makeup started by Make up's ancestor Mr. Max Factor. There was one man who forever changed the faces of the world. One man who helped to create the stellar hollywood look. Max Factor made the word "make up" as popular as it is today and made the cosmetic industry what it is today.

Max Factor was the name on the lips on all, hollywood's earlier years great icon. Max Factor was a very visionary and innovative makeup artist and not least inventor. Max Factor was especially known for creating unique looks for contemporary super celebrities and the same time, creating the vision that everybody could be made to look glamorous. "One is not born with Glamour, it is something that is created."

Despite Max Factor was originally Russian, he moved to Los Angeles, USA in 1914 to be close to hollywood, and especially the film industry. Max Factor worked then as a make up artist with the biggest movie stars. Max factor designed his very own make-up products to create balance between glamor and reality. Already two years after Max Factor moved to LA, USA, he created his first line of cosmetic products which he branded the "Make-up" and it is at the moment the concept of "makeup" was coined.

Everything from mascara and foundation to eyeshadow and Lip Makeup. Max Factor was the man behind the makeup products and techniques that helped to create hollywood. Max Factor invented the concept of make-up as we know it today and Max Factor made the make up and glamor something anyone could get hold of, in 1920, the first full line of Max Factor makeup products was possible to buy in stores.

Max Factor was born in 1872 and died in 1938 and his son took the name Max Factor Jr. to him, since then the company was driven by "The Factor Family" all the until 1970. After that it changed hands back and forth for a few years, and ended up with Revlon. Today Revlon (and Max Factor) is owned by Proctor & Gamble who also owns Gillette and other major brands.