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Maybelline

Maybelline

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From a little family-owned company to becoming one of the greatest cosmetic companies in the world. Maybelline New York takes trends from the catwalk and street style and package it so that women worldwide can test new looks, update their look and flaunt their creativity and individuality. Inspired by confident women Maybelline creates scientifically advanced formulas, revolutionary textures and trendy, simple, cheap and beautiful makeup.

Maybelline was founded in 1915 by the nineteen-year-old guy called Tom Williams. Tom Williams was inspired by his sister "Mabel" who used to apply a mix of coal and vaseline to her eyelashes. He bough a chemistry kit and started creating the product and sold it locally as a lash-browner. Tom later renamed his eye product Maybelline to honor his sister Mabel who initially gave Tom the idea. Tom Lyle Williams was in charge of the company until it got acquired in the 1960's by Schering-Plough.

The tagline: "Maybe she's born with it. Maybe it's Maybelline" was created in 1991 and shortly after L'Oréal bought the company to gain access the mass market in the cosmetic industry.

Maybelline is widely known for creating affordable and trendy products, creating access for everyone to the tendencies from the New York fashion scene at a great price. Contrary to popular belief and numerous accusations, L'Oréal and Maybelline have officially stated that they haven't tested their products or any of its ingredients on animals anywhere in the world.

You can buy a wide range of Maybelline products online at NiceBeauty.com

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