NYX Cosmetics Professional makeup for budget friendly prices! NYX Professional Cosmetics is known for high quality, professional makeup at affordable rates. NYX Cosmetics is only 17 years old and was founded in 1999 by Toni Ko. She told to the American fashion magazine Marie Claire, the whole idea behind NYX was to create a great product that was affordable in price. "I realized there was a gap between the large and expensive prestige brands which are only sold in department stores and the really cheap discount brands sold in drugstores. Discount brands were both of poor quality and had a" cheap "design. So it was my mission to close this gap, "said Toni Ko NYX has been a staple for anyone who has been obsessed with makeup products at budget friendly prices for years in the United States. Now the popular cosmetics brand finally come to Denmark. This we may, among other things thank beauty bloggers and professional makeup artists for who loves the brand's innovative products and the love that they have complied with its low prices, although they are now known in most of the world. Pronounced 'Niks' 'NUX', 'NYXE' and 'NYX' it is not easy to find out. Actually had / have so many customers find it difficult to find out the correct pronunciation that NYX Cosmetics had to make a campaign about how the name should be pronounced, that they were sure first that it was the real fire people talking on, and second that it was the right message they got out. but it is pronounced 'Nope'. NYX Cosmetics is named after the Greek goddess who ruled the night and symbolized beauty and power. NYX is considered today as one of the leading brands in the High Street Makeup brands in the massive cosmetics industry. NYX is the defination of exceptional quality products that are rich in pigments and at a low cost. The launch each year a number of classical, seasonal and on-trend cosmetics. NYX is a must-have among beauty lovers and professional makeup artists. Today they are probably best known for their lipsticks.