The story behind Schwarzkopf started over 100 years ago when Hans Schwarzkopf, who had a small drugstore in Berlin was not so fond of using animal oils and harsh soaps to wash his hair with. Hans Schwarzkopf wanted something different and came up with a shampoo that was in powder form and could be dissolved in water, the product became very popular quickly nearby and the rumor about Schwarzkopf shampoo spread like wildfire. The demand spread to the Netherlands and Russia. It was at that point Hans Schwarzkopf started to distribute the shampoo with the classic black head as a logo.

Later Schwarzkopf also developed the first liquid shampoo and the first school for hairdressers under the name Schwarzkopf Institute of Hair Hygiene. Hans Schwarzkopf has revolutionized many areas of hair care market, not only with shampoo, but also styling and permanent products. Today Schwarzkopf than 7600 patents and is one of the world's largest cosmetics companies with products in 125 countries.

Schwarzkopf is divided into many different brands and some of the most popular is Bonacure, OSIS +, Seah, ESSENSITY etc.